Google is Busty Lifeguards (2010)showcasing its first ever cube-shaped advertisement.
The new virtual reality ad format is a three-dimensional shape that will open a video player when tapped or gazed at for a few seconds.
It's not an official product at this point, but rather a mock-up of what a simple non-intrusive ad might look like in a VR environment. The project, called Advr, was conceived within Area 120, Google's internal incubator for experimental ideas and far-out concepts.
SEE ALSO: Virtual reality ads are in high demand — when done rightGoogle engineers said in a blog post that they had set out to make something simple and minimally disruptive—the two biggest priorities they'd heard from advertisers and developers.
"VR ad formats should be easy for developers to implement, native to VR, flexible enough to customize, and useful and non-intrusive for users," two Google developers wrote in the post.
Below is a GIF of how it works.
Original image has been replaced. Credit: Mashable The advertising industry has been eyeing the possibilities of virtual reality for years now. Several Madison Avenue agencies have even built labs to experiment in the medium. But aside from a few gimmick-y campaigns, progress has been sluggish due to slower-than-expected consumer adoption and a tendency for ads to overwhelm users, most of whom may not be particularly excited by the prospect of being trapped in a commercial.
While it might seem overly simple, Google's ad avoids some of the pitfalls that some other VR ads fall into. One could imagine the ad cubes placed inside the dimensions of, say, a VR game without hampering the overall experience much.
In addition to the video player, Google also demonstrates how the ad might contain other functions, like a dropdown menu of commands or an app download prompt.
The showcase comes as Google further fleshes out its Area 120 idea farm with a standalone site and a more formal agenda. The company launched the research program in March of last year.
Topics Google Virtual Reality
Best Hydro Flask deal: Save $10 on a 24
This Sunday: Alexander Kluge in Conversation with Ben Lerner
Double Tap finally comes to Apple Watch Series 9 — here’s how to use it
Little Amal, the refugee puppet, makes her way through New York City
Hurricane Laura's impact lingered with nightmarish mosquito swarms
YouTube will finally allow creators to license pop music for their videos
Are You There, Bob? It’s Us, the Swedish Academy
Best kitchen organization products on Amazon for under $25
Best gaming laptop deal: Save $400 on the HP Victus 15 with Ryzen 5 and Radeon RX 6550M
Space Force unveils its official song 'Semper Supra' and it feels like a cringey parody
Best travel deal: Take 30% off Southwest flights
Apple Pencil USB
The Journal app release is here via iOS 17.2 beta
Apple iMac on sale: Save $150 on the colorful M1 model
I'm a college professor. My advice to young people who feel hooked on tech
Space Force unveils its official song 'Semper Supra' and it feels like a cringey parody
YouTube will now share revenue with its YouTube Shorts creators
Google paid the $26 billion price of being 'default'
How to Easily Make iPhone Ringtones Using Only iTunes
Pornhub responds to permanent Instagram ban in open letter
'Game of Thrones' star Lena Headey hints Cersei is headed to an even darker place'Game of Thrones,' 'Stranger Things' score with Golden Globe nominations'The Grand Tour' has just become the most illegally downloaded show everWoman accidentally buys unbelievably janky fake Christmas treeThe 9 needApple's massive emoji redesign arrives with iOS 10.2Frustrated fashion student uses ASL to send professor a hidden rude message7 can'tInnovative underwear may solve a daily problem dudes love to complain aboutOh Mondays: Police surround a totally empty house for about 7 hoursEveryone's favorite new emoji perfectly sums up 2016Indian government refuses to allow inShah Rukh Khan's Pakistani coWoman accidentally buys unbelievably janky fake Christmas treePeople are pissed this white nationalist had his Twitter account reinstated'Star Trek: Discovery' casts its KlingonsThe Walking Dead Recap: Season 7, Episode 8 – Hearts Still Beating7 can't5 ways to safeguard your privacy on InstagramThis interactive tool will tell you the exact gender pay gap for your job First China Best air purifier deals: Save up to $70 on some of the best air purifier brands at Amazon China approves 89 gaming titles in September · TechNode Best tablet deal: The Samsung Galaxy Tab S6 Lite (64GB) is on sale for $80 off at Amazon ChatGPT now saves chat history even if you've opted out of sharing training data YouTube is excited about pause screen ads — and they're coming for your TV first Instagram promises to amplify smaller creators China's eight Xiaomi may replace MIUI with self ‘Why is my iPhone alarm so quiet?’ Apple says a fix is coming. Substack introduces new Chat features The Thanos snap for real: Let's remove humans from half of Earth NYT's The Mini crossword answers for May 1 That disappointing picture of black hole is what we deserve in 2019 Digital torchbearer to perform at closing ceremony of 19th Asian Games · TechNode SpaceX booster accidentally falls into ocean after rough conditions A deeper look at the bird sassily photobombing a London traffic webcam Nintendo Switch 2 leaks: Release date, games, price, and more news Honor launches Magic Vs2 with a lighter 229 Madrid Open 2024 livestream: Watch live tennis for free
1.2596s , 10133.4921875 kb
Copyright © 2025 Powered by 【Busty Lifeguards (2010)】,Wisdom Convergence Information Network