Set as Homepage - Add to Favorites

【Crazy Sex】

Source：Wisdom Convergence Information Network Editor：Deals Time：2025-06-26 11:17:53

Chinese search giant Baidu has a self-driving car project in development that aims to put its autonomous driving platform into vehicles as early as next year. The Crazy Sexcompany's latest attempt at a viral promotion is far from anything you'd expect to see from one of the world's most advanced autonomous projects, however — or really any major brand in 2017.

SEE ALSO: The Las Vegas self-driving shuttle bus crashed in the first hour of operation

Baidu's US Twitter account posted a short video today about how self-driving cars will make the world a better place. But the spot quickly devolves into a tone deaf play on gender stereotypes, a cringeworthy mashup of 21st century tech and 1950s sensibilities.

The skit opens with two women leaving work talking about makeup, and it quickly goes downhill from there.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

There are certainly cultural differences when it comes to gender roles in the US and China, and the commercial was definitely shot with the Chinese market in mind. We don't want to score cheap points lambasting the marketing effort out of context — but Baidu shared it via its US distribution channels, so there's some room here for critique.

This isn't the first time Baidu has pushed boundaries with its autonomous development project. The company reportedly showed off the platform's safety features by having engineers jump out in front of a moving car, and Baidu CEO Robin Li took an illegal, live-streamed joyride to the company’s Create AI developers conference in July.

Companies with self-driving car projects face an uphill battle to educate consumers about the potential benefits of the new technology, so these types of campaigns are important as the platforms mature. Going forward, Baidu might want to take a note from Intel and find a pitchman like LeBron James so it can leave the dated, awkward gender dynamics in the past with manually operated vehicles.

Featured Video For You
Someone disguised themselves as a car seat as an experiment

Topics Self-Driving Cars

Previous：Ryzen 5 1600X vs. 1600: Which should you buy?

Next：One of Android's Easter Eggs is a Flappy Bird

Related Articles
Related Recommendations
Categories
Latest Articles
Popular Articles
Hot Recommendations
Featured Column

Quick Links

Tesla gave electric cars a huge push toward normalcyFootball is killing itself, and inaction will let it die9 smartphone innovations from Qualcomm's Snapdragon 845 chipSnowstorm hits Buffalo and no one can actually see the NFL game going onHere are the top books of 2017, according to AmazonEthereum's price surpasses $700 in another astonishing cryptoWhy the Facebook Poke has no place in 2017Facebook poke'The Last Jedi' spoilerMegyn Kelly proves it's not too late to hold Trump accountable for sexual misconduct'Stranger Things' gets a VR experience from PlayStationLouis Tomlinson fans abuse radio host on Twitter after facial hair jokeBillie Lourd pays tribute to Carrie Fisher at 'Last Jedi' premiereFormer Facebook exec says network is 'destroying how social works'Ratatouille turns 10: WHERE IS HE NOW?Apple to acquire popular music app Shazam'Stranger Things' Season 3 might not come back until 2019Tesla gave electric cars a huge push toward normalcySirius XM faces boycott from celebrities over Steve Bannon's returnResearchers to listen for signs of life from interstellar asteroidTrain station will stay open on Christmas Day to host a meal for 200 homeless people Hands on with the Dyson Airwrap styler Forget 'Jurassic World: Dominion' — 'Prehistoric Planet' is must Apple Watch updates at WWDC 2022 include huge improvements for runners and multi Most streamed movies this week are all about vikings, dinos, and hedgehogs (June 11) Apple WWDC 2022: Apple introduces MacOS Ventura Supremely weird 'interview' with Drew Barrymore goes viral for all the wrong reasons 'Ms. Marvel' premiere: Social media reacts to Kamala Khan's debut Brett Kavanaugh protesters occupy the steps of the U.S. Capitol Twitter user named Brett Kavanagh kicks off an impromptu support group The decline and fall of Lindsey Graham, as told by his tweets Protesters shine torches, lights onto the Sydney Opera House 'Wordle' today: Get the answer, hints for June 6 How 'Everything Everywhere All at Once' is a love letter to moms...and the internet 4 things we want to fix about 'Stranger Things 4' What are NFTs? Everything you need to know. How Hulu's 'Conversations with Friends' differs from the book Most streamed TV shows of the week prove the Force is strong with 'Obi Apple Store goes all 'hint hint' ahead of WWDC 2022 Seth Green paid nearly $300,000 to get his stolen Bored Ape back The most popular radio show in the UK is getting its first ever female host

2.537s , 10108.4375 kb

Copyright © 2025 Powered by 【Crazy Sex】,Wisdom Convergence Information Network  

Sitemap

Top

Quick Links