The Ask Me What You Want (2024)Entertainment Software Association (ESA), a national video game industry trade association, unveiled a new Accessible Games Initiative this week, intended to standardize information for players with disabilities and backed by major names in the world of gaming, including Electronic Arts (EA), Nintendo, and Ubisoft.
Announced at this year's Game Developers Conference, the accessibility initiative includes 24 new tags and associated criteria that elucidates in-game features or controls, helping players better understand if they'll be able to play a game before they buy. Examples include "clear text," "large and clear subtitles," and "narrated menus," which enable access for people who are blind or have low vision. Tags like "playable with buttons only," "playable without touch controls," and "stick inversion" are necessary for players with various motor skills.
According to the ESA, standardized tags will make it easier for players with disabilities to find and assess games with built-in accessibility features or assistive device compatibility, and even provide useful information for parents and teachers seeking out games for young children. Currently, game companies use their own in-house accessibility tags in marketplaces, when and if they are available.
“Tens of millions of Americans have a disability and often face barriers to experiencing the joy and connection that comes with playing video games,” said ESA president and CEO Stanley Pierre-Louis in a press release. “This initiative demonstrates how impactful we can be when we work together in our industry-wide pursuit of helping more people experience the power of play.”
Industry giants Google, Microsoft, and Sony Interactive Entertainment, as well as recent sign-ons Amazon Games, Riot Games, Square Enix, and Warner Bros. Games have agreed to update their offerings with the new tagging system, as well.
Game accessibility has garnered more focused, industry-wide attention in recent years. In December, EA announced it would be expanding its Patent Pledge program, a commitment to providing royalty-free IP and accessible technology patents to developers without fear of infringement claims. "By making this technology available to others royalty-free, we want to encourage the industry to work together to make video games more inclusive by removing unintended barriers to access," wrote EA senior vice president Kerry Hopkins at the time.
Industry buy-in, however, is voluntary, and companies that have signed on to the Accessible Games Initiative, as well as the digital storefronts that carry their games, will release accessibility tags on their own timelines. Once tags are added, however, players will be able to spot them by an Accessible Games Initiative logo on the product listing — they are only available in English, for now.
Topics Nintendo Social Good Ubisoft Accessibility Video Games
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