South Dakota's campaign to end meth addiction has had a shaky start.
"Meth and Uncut Archivesits use in South Dakota's growing at an alarming rate," Governor Kristi Noem said in a live video on Facebook on Monday. "A lot of times you guys have seen campaigns that have to do with drugs or addiction that make people feel more hopeless or uncaring. That is not what this campaign is going to be."
The campaign involves a new TV ad, billboards, posters, and a website, local news outlet Argus Leaderreports. But its promotional materials are already raising eyebrows — the wording is, uh, questionable.
"Every one of us in South Dakota can partner to be on meth. Really, the tagline is 'I'm on meth," Noem continued.
Really.
Here's their new logo.
This Tweet is currently unavailable. It might be loading or has been removed.
The campaign's corresponding video isn't much better. It features several South Dakotans who proudly declare that they're "on meth."
"Meth is not someone else's problem," the narrator says. "It's everyone in South Dakota's problem. And we need everyone to get on it."
The campaign, designed by Minnesota-based ad agency Broadhead Co., cost South Dakota's Department of Social Services about $449,000, according to the state's public financial records. The Argus Leaderreports that South Dakota's 2020 budget accounts for $1 million for treatment services and $730,000 for educational programs.
Methamphetamine addiction is nothing to joke about — the National Institute on Drug Abuse estimates 964,000 people over the age of 12 had a meth use disorder in 2017. It's "significantly" higher than the reported 684,000 who admitted to the disorder in 2016.
But the tricky wording is going viral. Twitter users couldn't get over the words "Meth. I'm on it." emblazoned over photos of South Dakotans.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
But the government of South Dakota isn't backtracking. In a statement to BuzzFeed, Noem said, "The mission of the campaign is to raise awareness — to get people talking about how they can be part of the solution and not just the problem. It is working."
It's getting people talking alright.
Previous：Conspiracies, War, and Democrats
Next：Dealbreaker
Attorney-Tyrant Privilege
Fasten Your Seatbelts, It’s Our Winter Issue by Sadie Stein
The Pink Stuff cleaner review: the TikTok product lives up to the hype
Amateur Night by Adam Wilson
The Invention of a Master Terrorist
Seeing Is Believing by Sadie Stein
See You There: St. Mark’s Fundraiser by Sadie Stein
Spotify updates Tesla app with audiobooks and more
An Uneven Disaster
December by Sadie Stein
Julian Assange and the Banality of Access
People Are Angry, and Other News by Sadie Stein
Amazon Is Stressful, and Other News by Sadie Stein
Recapping Dante: Canto 7, or Hell by the Numbers by Alexander Aciman
The Permanent Vactioner
What We’re Doing by Sadie Stein
Netflix password sharing restrictions are now global
Happy Belated by Sadie Stein
Rites of Power
Twiggy and the Gang by Yona Zeldis McDonough
Live Nation Concert Week 2024: How to snag $25 ticketsBaidu set to launch ERNIE model iteration next week: report · TechNodeFirst ChinaBest free online courses from Harvard UniversityNYT's The Mini crossword answers for May 1Behold, the very bizarre Facebook autoSpotify starts hiding song lyrics behind paywallBest tablet deal: The Samsung Galaxy Tab S6 Lite (64GB) is on sale for $80 off at AmazonTikTok and Universal Music reach a deal, restoring artists to platformHere's who will use the world's fastest supercomputerChina promotes digital yuan with new scenario applications · TechNodeFormer Xpeng Motors purchasing head investigated for corruption · TechNodeInstagram promises to amplify smaller creators5 essential gadgets for turning your home into a selfYouTube is excited about pause screen ads — and they're coming for your TV firstMarseille vs. Atalanta 2024 livestream: Watch Europa League live for freeChina wins first eSpaceX launches the first part of its satellite internet networkHere's who will use the world's fastest supercomputerChina's eight Google Files now has Drive’s scanner tool — 3 new features that’ll make your life easier GTA 6 leaks: Release date, rumors, and more 'GTA 6' trailer early drop: A timeline of the chaos Amazon launches its virtual health clinic across all 50 states Soon by Jill Talbot As Certain as Death and Taxes by Souvankham Thammavongsa 23andMe confirms how many users affected by data breach. Wow. White People Must Save Themselves from Whiteness by Venita Blackburn Staff Picks: Bangs, Barbie, and Bodies by The Paris Review Redux: Revelry by The Paris Review Nothing Is Like Anything Else: On Amy Hempel by Alice Blackhurst Zoom is making its workers return to the office Objects of Despair: Mars by Meghan O’Gieblyn Beyond the Narrative Arc by Jane Alison Meta Quest 3 is practically a Quest 3.5 now with this new update: 3 new features MrBeast sued his restaurant partner for $10 million. They're suing him back for $100 million. Walter Benjamin in Ibiza by Frédéric Pajak Wordle today: The answer and hints for December 5 The BookTok controversy with Seattle Kraken hockey player Alex Wennberg, explained A Walk with Fame by Aysegul Savas
2.0485s , 8202.703125 kb
Copyright © 2025 Powered by 【Uncut Archives】,Wisdom Convergence Information Network