【Esther Studer】

Kid Rock hates products that are Esther Studermade in China -- and he wants you to know it in perhaps the most American way possible.

The music star and possible future senator has released a video in which he is seen shooting down a foreign-made grills with a shotgun.

SEE ALSO: America First, India Second? This video makes a strong case for it.

The grill is first catapulted into the sky, before being shot down by Rock.

Original image has been replaced. Credit: Mashable

“You know what’s American? Catapulting foreign-made grills through the sky and shooting them down because they stink. If it's not made in America, you don't want it,” says the video's narrator.

The video is an ad to promote his own line of grills, which are coincidentallynamed "American Badass Grills" -- a possible reference to a song of his.

“This is what we think of 'Made in China'," says Rock in the video before repeatedly shooting the grill down. "In your face, China!"

Rock's new "American Badass Grills" are, according to his website, made by American workers for American workers, and "primarily with parts from the USA".

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Original image has been replaced. Credit: Mashable

Wait -- primarily?

"We’re not going to lie to you; we have to say 'primarily' because there are two components that are currently manufactured overseas," says a statement on the website.

"We have looked high and low — and are still looking — for a U.S. manufacturer for these pieces."

People have been pretty quick to call Rock out.

"I bet that electrical switch and those bullets were Made in China," said one netizen on Facebook.

"That Trebuchet [catapult] is French, the ammo is Chinese and the device used to record the video is probably Japanese," another said.

"This is why people don't like America," one added.

This is not the first video in which Rock blows up Chinese-made grills.

Talk about shooting out the competition.

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